Design that draws the eye

• creates interest
• stands out
• directs focus
• guides visitors
• achieves goals

Website design is not just about creating a few nice looking web pages, in fact what maybe a great looking page to one person, may not have the same effect on someone else.

The difference with professional, experienced web design is creating a site that works, and channels your visitors to the desired outcome.

When designing a website you need to consider:

• You have an average of eight seconds to create interest
• the first second, the reader's eye has scanned the whole page
• Web pages are skimmed, only sections are read in detail
• Each page needs to stand on its own merit

The requirements of a website have moved on significantly, and the benefits it can provide your business are substantial. We make sure that your website provides a solid communication tool to your customers, partners, prospects and visitors.

Working closely with you, we will make sure that your website design reiterates your company image and values. We incorporate general eye scanning principals that helps ensure the user quickly takes in the key messages and persuasion architecture so the user is compelled to read more, and take the required action.

Not all websites need to achieve the same goals. Those built for online shopping need to generate sales there and then, others need to convert the visitor to a prospect by encouraging them to get in touch. Even informational websites have goals, predominantly they need the user to become better informed.

Working with you, we will help clarify the goals for your website, and ensure each page is designed to make sure they are achieved.