- More Visibility
- Generate Traffic
- Improve Conversion
- Effective Keywords
- Increase Business
Paid / Sponsored Listings
- High Quality Scores
- Full Account Setup
- Focused ad Groups
- High Click-throughs
- Measure Success
Pay-per-Click Management from the Professionals
So you've got your website, you like the design, you've spent hours creating the content and now it's live; a shining beacon that will start the business rolling in, right?
So where's all that business then?
Pay-per-Click (PPC) marketing is the setup and management of paid advertisements on the main Search Engines. PPC is available with all major Search Engines and each has their own advertisement programme; Google's is called AdWords, Yahoo's is Yahoo Search and MSN call it AdCenter. Which ones we use for your campaign will be discussed at the early stages of the project.
e64 - A Google AdWords Certified Partner
e64 is a Google AdWords Certified Partner. This means we have been certified by Google as a professional online marketing agency who can effectively manage, analyse and optimise AdWords campaigns to be the most effective they can be for our customers.
Google AdWords Certified Partners must demonstrate an in-depth understanding of AdWords by passing exams and must meet all Google’s own qualification requirements. These requirements ensure we demonstrate not just our understanding of the Google AdWords system, but also how to best use AdWords to achieve any given set of goals you may have.
We can ensure that you get the most out of your budget and that your ads are getting the right traffic for the right budget. Due to the number and value of the AdWords accounts we manage with Google, we have our own Google Account manager and optimisation team which means we can get Google team members working on your account.
The activities we manage for PPC campaigns are:
- Keyword Research and Cost per Click Analysis
- Account Setup
- Advert and Keyword Setup
- On-going Campaign Management
We will set up your Pay-per-Click account(s), work with you to select the most suitable search phrases, help define your monthly budget and create appropriate advertisements. We also look at what pages the adverts should link to, and make sure your AdWords account is running as efficiently and productively as it can.
Once this has been done we would regularly monitor the click through rates (how many time people click on your adverts) and the cost per click and make any alterations we can to optimise the campaign to ensure you get the most out of your budget. This all helps keep costs to a minimum yet ensures the campaign continues to achieve good levels of traffic and high conversion rates.